French fish lovers will be able to get closer to nature with Salvea


October 1, 2019 Facebook Twitter LinkedIn Google+ Aquaculture News,News-Global



BioMar, a global supplier of aquaculture feeds and Aquadis Naturellement, a French producer of rainbow trout, are joining forces to offer the best farmed fish to the end consumer. Aquadis Rainbow Trout Naturally fed with BioMar’s Salvea TM Foods aims to provide consumers with what they are looking for – a natural and sustainable choice of aquatic products.

A NEW CONSUMER TREND

The partnership is born of a new trend of consumer behavior. “Today, consumers of seafood are not only interested in what is on their plate, they also want to know where the product comes from, how it is made and what it contains,” explains Ole Christensen, Vice President of the EMEA division of BioMar Group.

“With the plethora of diverse information on the market, it can be complicated for the consumer to make the right choice for their health and that is why many are looking for natural or organic foods. This is how the “return to nature” trend was born, continues Ole Christensen.

Jean-Pol Le Ribault, CEO of the French producer of rainbow trout, Aquadis Naturellement, agrees: “Consumers are concerned about whether the food choices they make are good for their well-being and if they have been produced sustainably. ”

“This development increases our responsibility, as fish farmers, to provide healthy products that also respect nature and its resources,” adds Jean-Pol Le Ribault.

SALVEA TM – A NATURAL AND SUSTAINABLE CHOICE

Salvea TM , developed by BioMar, is a new food concept based on two clearly defined pillars: “closer to nature” and “with a sustainability profile”.

“Returning to nature does not just mean taking to nature. It also means giving back to nature. This is the fundamental principle of Salvea TM . With Salvea TM , we want to help our customers offer today’s consumers a choice of natural and sustainable water products, “says Ole Christensen.

The first food in the Salvea TM range will be available to rainbow trout breeders in the French and Spanish markets. The formula has natural properties because it contains pigments, natural antioxidants added and natural ingredients that look like natural prey for fish, such as insect meal. It also includes an increased level of health-enhancing Omega-3 fatty acids, EPA and DHA, which have been proven for both fish and human health.

With the addition of the aforementioned insect meal, which replaces some of the fishmeal, the Salvea TM recipe uses co-products from fish trimming scraps. This translates to a FIFO * just under 0.3, which makes it very durable.

“It’s important to point out that Salvea TM is not just about a few particular raw materials, because they can change. The products from the concept may change, but the Salvea TM base will continue to meet the demand of consumers looking for a natural, healthy and sustainable lifestyle, “says Ole Christensen

A SIMPLE SOLUTION

Ole Christensen explains: “Salvea TM is a simple solution to make farmed fish accessible to the end consumer. For our fish farmer clients, it’s a new opportunity to speak the same language as the end consumer with an easy-to-understand message. They will create a competitive edge for their business while helping to preserve the oceans. ”

Jean-Pol Le Ribault declares: “With Salvea TM , we aim to increase our contribution to the preservation of the environment, with the added benefits that our fish are raised in a closed circuit breeding system (RAS ). Given the very sustainable profile of Salvea TM , we are also meeting the demands of consumers, as this food concept offers what our targeted clientele, consumers of French seafood, are looking for: a natural and sustainable choice. ”

OPERATING THANKS TO THE PARTNERSHIP

The solid partnership between BioMar and Aquadis Naturellement goes back to 2010, when Aquadis Naturellement built its first RAS installation at Moulin Neuf in Brittany, to which BioMar contributed by sharing its expertise in this field.

“We are pleased to partner with Aquadis Naturally, our first Salvea TM customer , and look forward to partnering with other fish farmers who will join us in changing the consumption of seafood products.” concludes Ole Christensen.

* FIFO: Fish In Fish Out. International Ratio Measuring the Dependence of a Fish Feed on Wild Marine Resources